The advantage is that, Domino's has been able to serve hot, tasty and fresh pizzas within the specified time (which is just 30 minutes) to its customers whose hunger drives need to be met fast! Undoubtedly, the marketing and advertising strategies by the Company have worked in its favour. This has been well achieved by the lucrative advertisements especially on television, that has overtly publicized the 30 minutes’ home delivery service of Domino's pizzas, while the customer comfortably sits at home. Domino's has successfully created a niche in pizza market because of its brand positioning. The services offered by Domino'sĪs mentioned earlier Domino's offers home delivery as well as OCT services. Domino's' mission is to offer variety of pizzas with great taste, along with the help of a friendly team who'd give prompt and safe delivery service to its customers. The company's vision is "Exceptional people on a mission to be the best pizza delivery company in the world". The company has given employment to over 145000 people across the world.
As of 2011, the revenue earned by Domino's is $2225 billion. Domino's earns more than 70% revenue just by its home delivery option, and the rest is earned by over-the-counter sales. The company has more than 8500 corporate and franchised stores in 55 countries. The first store in UK was opened in Luton in 1985, established as "Domino's Pizza Group plc", and it is a major player in the pizza business there especially in Ireland. Domino's is the second largest pizza chain after 'Pizza Hut' in the United States. The company grew rapidly, and it opened close to 200 stores by 1978. was founded by Tom Monaghan in the year 1960 in the U.S. A brief introduction about the Company "Domino's Pizza"ĭomino's Pizza Inc.
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